In 2020 due to Covid-19, our need is the greatest it has ever been.

Whether you’re an individual, a company or a group, we hope you will join us in making holiday wishes come true. This year we think normalcy and joy is more important than ever for the children we serve. By supporting the Annual HFA Toy, Pajama & Book Drive, you will help fill wishes for many of Hudson County’s underprivileged children. For some, it may be the first time they have ever received a present. For all, it will be a time that makes them feel special and one that they remember.

One thing that has not changed- We need you!

We offer two ways to help:
1) If you’d like to contribute with a Tax Deductible monetary donation to Toy, Pajama & Book Drive (Paypal Link below).


100% of your donation will be used towards a tax-free purchase of a toy or pajamas. 

2) Shop Local, Shop Early & Donate in Person: 
When: Now until Wed, December 23. Current hours listed, but subject to change-please call ahead.
Where to Donate- 3 Locations to Shop Local & Shop Early:

  1. Big Fun Toys (201)-714-9575
    602 Washington St (Wed-Sun 11-4 – closed Mon & Tues)
  2. Little City Books 201-626-READ
    Downtown 100 Bloomfield St (M-Th 9-4; F 9-6; Sat-Sun 10-6)
    Uptown Annex 1401 Adams St (weekends - Sat-Sun 8am-3pm) 
  3. Washington General Store 201-683-4600   *Drive starts Nov.25 here*
    509 Washington St (Monday-Sat 10am-7pm; Sun 10am-5pm)

Physical donations:
To avoid possible spread of the virus, the Hoboken Family Alliance is only accepting physical donations at Big Fun Toys, Little City Books and Washington General Store this year, to encourage those who wish to provide a donation & shop local to help support our small businesses!

Big Fun Toys, Little City Books & Washington General Store will offer a 15% discount to any purchase intended for donation to the Holiday Drive.
Recipients will include local underprivileged children (ages newborn to 17 years) in Hoboken/Hudson County, including children in organizations: Division of Youth & Family Services (DYFS), Family Promise, Hoboken Housing Authority, In Jesus’ Name Charities, Women Rising and York Street Project.

Thank you for your generosity and for helping to brighten the Holidays for a local child in need. Your donations are 100% tax deductible.